President Univ Accelerates the Economy of Kampung Wisata Cikadu

October 25, 2021

President Univ Accelerates the Economy of Kampung Wisata Cikadu

President University (PresUniv) is one of the universities selected in the Matching Fund program, a collaboration program for higher education and industry, initiated by the Ministry of Education, Culture, Research, and Technology (Kemendikbud Ristek). To realize this program, PresUniv, in collaboration with the Kawasan Ekonomi Khusus (KEK) and the Pacific Asia Tourism Association (PATA) Indonesia, held the “Akselerasi dan Komersialisasi Kampung Wisata Cikadu di Kawasan Penyangga (Buffer Zone) KEK Tanjung Lesung,” Wednesday ( 20/10).

Dr. Agus Canny, Executive Director of PATA Indonesia, said that PATA Indonesia is proud to collaborate with the PresUniv team to promote tourism in Kampung Cikadu, located in the KEK Pariwisata Tanjung Lesung area. The Association of Indonesia Travel Agents (ASITA) and World Tourism Day (WTD) Indonesia also participated in this program. “This is the application of the Quintuple Helix concept, which involves the main actors who contribute according to their institutional functions, namely PresUniv, the Kemendikbud Ristek, the KEK Pariwisata Tanjung Lesung management, PATA Indonesia, ASITA, WTD Indonesia, Tanjung Jaya Village, the community and craftsmen of the Kampung Wisata Cikadu, as well as involving the media,” said Agus.

Meanwhile, the Director of the President University Research CenterDr. Adhi Setyo Santoso, ST, MBA, said that the acceleration and commercialization program of the Kampung Wisata Cikadu would involve six study programs which are expected to promote tourism in Tanjung Lesung, Banten. The six study programs are Business Administration, Accounting, Management, Information Technology, Visual Communication Design, and Environmental Engineering. “As a first step, we visited the Kampung Wisata Cikadu to see directly what they can do to help accelerate the commercialization of the village so that tourism there becomes more advanced,” he explained. (Gilang Suryanata, PR team. Photo: Doc. PresUniv)

Source: https://president.ac.id/p/148-actual/detail/1249-president-university-accelerates-the-economy-of-ka

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