Good news came from President University’s management students, batch 2016. The team who consists of Rizky Aldi Rahdino, as the team leader, along with Muhammad Faikar T.L. and Irene Angelia Tumbel won 2nd place in the 2019 Economic Innovation on Scientific Competition (EINSTEIN) at UNESA, Surabaya (13/10).
With the guidance from the Head of Management Study Program President University Dr. Dra. Genoveva, M.M., President University’s team raised the issue of Indonesia as the second plastic waste donor country after China. This problem is related to Bogor Mayor Regulation No. 61/2018 concerning the prohibition of using plastic waste in shopping centers and modern markets. This mindset was poured into a paper entitled “The Influence of Environmental Knowledge, Green Purchase Intention and Customer Satisfaction toward Customer Loyalty (an Empirical Study of Bogor Mayoral Regulation No. 61/2018)”
“This paper aims to determine the relationship of environmental knowledge, green purchase intentions, and customer satisfaction to the loyalty of customers from shopping centers and modern markets who are trying to implement the Bogor government regulations,” Rizky said.
Based on research, the team also found a surprising result where knowledge about the environment did not affect people’s awareness of the dangers of plastic waste. The team stated that customer satisfaction was the main point so they suggested giving “rewards” or incentives to bolster up. The team also stated that regulation no. 61/2018 is considered quite effective in reducing plastic waste in the Bogor area.
Rizky added, “The hope is that in the future Indonesian people will be more concerned about the environment. Because based on data, Indonesia is the 2nd largest contributor, even though our population is only ranked 4th.” (MS/CA)